WALK on a DREAM
‘Walking On A Dream’ as a new brand will elevate the profile of Western Australia as a unique destination within a highly-competitive global marketplace, to turbocharge visitation and boost the WA economy. The ‘Walking On A Dream’ creative concept directly addresses visitors’ key travel desires and positions Western Australia as a wondrous, other worldly, dreamlike and aspirational destination to visit.
Homegrown electronic group Empire Of The Sun have re-recorded their hit single Walking On A Dream to support this new tourism brand, with the song the key soundtrack to the creative assets, including the 60-second State-wide brand film.
In the video below Noongar man Nick Abraham of cultural tours and consultancy company Warrang-Bridil, discusses his culture – which inspires and underpins Walking on a Dream – to tell Western Australia’s special story. He introduces each shorter video alongside the four story pillars of Time, Space, Connection, and Freedom.
‘Walking On A Dream’ belongs to all Western Australians and is a tool for you to use in your marketing, product development or business planning.
LOCAL LIVES DREAM
Local talent Luke Steel of Empire of the Sun” is a west aussie who has not only walked from Dianella to his dreams, but knows what its like to be a child of the sun in WA.
From a young age as a hopeful musician playing up & down the sunset coast with his very talented family. Its very fitting that the WA tourism, government has selected his work for the promotion of the state. Luke & his musical partner Nick Littlemore who he met on the east coast to find a bigger world of showbusiness. They have both bee phenomenal in writing, creating, producing together popular & iconic music from Australia.
As publishers, promoters of WA since 1991 [Xpress, Special Events Australia, Sunset Coast Events, Bandwagon] priviledged to have worked with Luke, spoken about dreams of world music, along with the talented Steele family. Just over a decade ago meeting another musical genius Nick Littlemore living the dream together as Empire of the Sun. A concept musical vehicle that has been a wonderful worldly journey. WA & Australia are so proud to see this acknowledgement with Empire of the Sun Walking on a Dream become the message of our state. This is a historical campaign using a home grown global talent. Plus combining the Noongar people with connection to country along with commercial branding. A movement towards state promotions being more relevant, connected to the community, promoting both the place & people of Perth WA.
Get out there & see WA because we are living the dream.
See more of Empire of the Sun
Sunset Coast Life