Western Australians, the countdown is on!
You will soon be able to enjoy all the brands you love at the best prices, as construction for DFO Perth – the new home for fashion – has begun.
Already a firm favourite with fashionistas and bargain hunters on the east coast, DFO offers up to 70% off designer brands all year round.
No matter your style – from the classic to the trendy – with over 110 international and national brands available, DFO Perth will be your wardrobe and wallet’s new best friend.
Bringing the best outlet shopping experience to the west coast, DFO Perth will also be home to a selection of restaurants, cafes and playground facilities – making it a destination for the whole family.
We don’t want you to miss out on the latest looks, which is why DFO Perth will offer parking for around 1,500 vehicles and be accessible by the future Forrestfield-Airport Link rail project.
DFO Perth is expected to open in Spring 2018.
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113 retailers at DFO Perth also includes Calvin Klein, Hugo Boss, Fossil, Oroton, M.J. Bale, Mimco and the True Alliance, a concept store featuring Lacoste, Ben Sherman, The North Face and Nautica.
The $150 million shopping destination promises WA fashion-lovers and bargain hunters savings of up to 70 per cent all year round on designer brands.
Construction is continuing at the Dunreath Drive site next to Perth Airport, with the shop fit-outs set to begin in coming weeks. The spring opening will create more than 600 jobs, with a jobs fair to be held on August 8 at Ascot Racecourse.
In a major shot of confidence to the State’s retail sector, centre manager Leanne Smith said DFO Perth was close to fully leased.
“It’s amazing in this economy, even over east it’s rare (to have a centre fully leased) and a real tribute to brands we’ll have,” Ms Smith said.
DFO won’t just be a dumping ground for old stock. On the east coast, some retailers are now even making clothing items especially for their DFO outlets.
“It’s not the old (factory outlet centre) model where things were in big bins,” she said.
“The fit-outs (at DFO) are beautiful and look like a traditional store and the standard is a lot higher than what you used to find and a totally different experience to other outlet shopping.”
Perth will be Australia’s sixth DFO centre, with the others in Brisbane, Sydney and three in Victoria. DFO’s tenants’ sales reportedly grew about 5 per cent last year at those centres.
Ms Smith said the offer of big savings meant direct fashion outlet stores tended to perform well compared overall declining retail sales.
“The retail model at the moment shows that you don’t have to wait long for a piece to be 30 per cent off, so why would you buy full price?” she said.
“I think with fashion these days the conversation is more about what people have saved, rather than what they’ve spent.
“That is where the DFO model will accentuate that tendency for customers to buy on sale. It comes down to value and the offering of up to 70 per cent off all year round.”
ITS FOR REAL !!!